One of the first cakes I can remember eating was a spongy Betty Crocker lemon cake with chocolate icing at my grandma\u2019s house. Today my favorite kind of cake is a cuppie called the Boom Boom Pow from a local cupcake and coffee shop made with vanilla cake, chocolate icing, a dollop of caramel, and flaky sea salt sprinkled on top. <\/p>\n\n\n\n
\n\nThe more specific, clear, and intentional you can get about these ingredients, the more you will create these \u201cfully baked\u201d inside layers of your brand. Think of it as the difference between making a moist, fluffy, perfectly layered cake versus an underbaked, messy, collapsing one. Brand clarity and an articulate business vision is essential, but unfortunately, it\u2019s not enough.\n\n<\/p>\n\n\n\n
For some reason I especially love how the icing doesn\u2019t touch the edges of the paper \u2013 it means no trace of icing gets left behind and misses consumption! <\/p><\/blockquote>\n\n\n\n
\n\nWhat\u2019s a cake without icing? That outer layer, the icing, is how you actually show up with your brand positioning, messaging, voice, style, look, and feel. The icing is how you attract and inspire your dream customers \u2013 so it should be consistent, irresistible and sprinkled with clues that let them know what they\u2019re promised to get on the inside if they take a bite.\n\n<\/p>\n\n\n\n
\n\n Source: https:\/\/braidcreative.com\/blog\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
What\u2019s a cake without icing? That outer layer, the icing, is how you actually show up with your brand positioning, messaging, voice, style, look, and feel. <\/p>\n","protected":false},"author":1,"featured_media":450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bos_mb_destination":[],"footnotes":""},"categories":[1],"tags":[22,25],"_links":{"self":[{"href":"https:\/\/mirasikorska.pl\/index.php?rest_route=\/wp\/v2\/posts\/453"}],"collection":[{"href":"https:\/\/mirasikorska.pl\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mirasikorska.pl\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mirasikorska.pl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mirasikorska.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=453"}],"version-history":[{"count":0,"href":"https:\/\/mirasikorska.pl\/index.php?rest_route=\/wp\/v2\/posts\/453\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mirasikorska.pl\/index.php?rest_route=\/wp\/v2\/media\/450"}],"wp:attachment":[{"href":"https:\/\/mirasikorska.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mirasikorska.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mirasikorska.pl\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}